Home Staging: Modern transformation for this brick 1980s apartment

Written by Megane Leeding

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Posted on June 25 2021

The owners were looking to sell their property and show potential buyers the true potential of this beautiful apartment with stunning views.

Whether you’re going through a complete renovation, just want some advice to design a room or are interesting in home staging, we’re happy to help. Head to our Design Consultation page to find out more.  

Layout & Floor Plan

Situated behind the American Embassy and close to the iconic Battersea Power station, this large apartment features breath-taking views onto the Thames. It is located on the fifth floor of a purpose-built apartment block in Nine Elms, London. It consists of two similarly sized flats which have been connected by a new door. We redesigned the flow to ensure both spaces felt connected. We provided a full home staging service including decorating, furniture sourcing, supply and final styling.

The client had some white and glass furniture with various pieces of artwork. We therefore developed our scheme around the idea of a white modernist space with a tranquil and luxurious feel.

Modern Living Room Design

Living Room: redesigned and style to offer a comfortable seating area with a balcony

When we first surveyed the apartment, we took an inventory of all the furniture we could reuse in the new scheme. We then provided a floor plan detailing each area of the space with the furniture measurements.

Large Apartment Floor Plans

Floor Plan: Layout of the two flats conversion into one large apartment

As the home staging was to sell the property, it was important to keep costs down. Overall, our scheme including our fees, all the furniture, storage, logistics, painters, decorators, and everything else cost just 1% of the selling price of the home.

Open Plan Dining Room Design

Redesigned dining room area with improved flow to the living room

The main issue with the space was flow and coherence. The apartment was originally two flats that had been converted into one. The two open living and dining area doubled up on furniture. We opted to define the dining room area closer to the bigger kitchen.

Open Plan Dining Room Before Shot

Before picture: dining room featured a central desk and dark wood wall units that encroached into the space. 

The desk and sofa were put in storage to be replaced by an existing glass table and white leather chairs.

Open Plan Dining Room Back View

Redesigned Dining room featuring a workstation and access to the balcony.

We created a new workstation in a large alcove with an additional smaller desk in a corner alcove, providing enough space to work from home whilst keeping the main area clutter free. We sourced and supplied a leather chair to create a reading corner and make the most of the balcony views.

 Armchair with balcony views

 Dining Room: statement armchair to create a cosy corner with views on the river

We decided to use the lighter space with the larger balcony as the main living room and positioned the sofas to make the most of the amazing views. The room was stripped of any surplus furniture and the walls repainted white to give it a fresh feel.

Modern Living Room

Styled: balcony featuring a seating area and made to order cushions

We reused the glass furniture and added some modern wall art that complemented the owner’s original collection.

Modern Living Room with Glass Furniture

Redesigned and styled: main living area with the larger balcony leading to the bedrooms 

We added a feature wall with a mural in the darker corner to bring the space together and provide casual seating.

Living room before shot

Before shot: the table was stored to make room for a new reading nook. 

In an open plan arrangement, it is important to create intimate spaces away from the main traffic area. An armchair and a small side table is perfect for this, and our top tip is to use a small rug to anchor the furniture in the space.

Reading nook with armchair

Before shot: the table was stored to make room for a new reading nook. 

Bedrooms 

To carry through the luxurious feel to the bedroom we installed voiles. Our curtain specialist Julie, measured the windows and fitted the new curtains that soften the feel of the room whilst keeping plenty of light coming in.

Master bedroom with king size bed

We sourced and supplied a king size bed for the larger bedroom and fitted new bedheads for the other rooms. We added opulent bedding sets and styled with cushions and throws to create a real boutique hotel feel.

Bedroom with en-suite bathroom

The bedrooms are fitted with high quality but dark built-in units. We therefore opted for cream colours and geometric artwork to keep the overall look modern in spite of the darker wood.

Large bedroom with artwork in the corridor

We sourced and supplied table lamps and smaller accessories to enable potential buyers to picture themselves living in the space. 

As with any properties, there are quirks you have to work around. This guest bedroom was used as an office and set up with drawers and a safe that we had to integrate into the design.

Bedroom with home office

The Bathrooms

There are four bathrooms overall, two en-suite and two family-sized bathrooms. All were tiled with either Carrara marble or limestone tiles. To inject a feeling of spa and wellness we kitted them out with crisp white towels and accessorised with oversized perfume bottles, room scent diffusers, some nice toiletries and plenty of fern plants from Covent Garden Flower Market.

 En-suite bathroom with marble tiles

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Open Plan Dining room

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